Nov
21
2007
Well we have been getting lot of hits lately (thanks to all the readers !!!) but today I found something interesting there are people who are actually copying pasting the content from our site without putting a line or two to give credit for what we are doing . I would love if people quote us but copying pasting the content is something I was not expecting.
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Nov
12
2007
Saawariya review has started a flame war in the comments of my earlier post Saawariya and Om Shanti Om Movie Review . My personal take on this is Saawariya has not lived upto the expectation , reason is whenever Sanjay Leela Bhansali makes a movie he raises expectation . People were expecting the same this time also . See what he did in Hum Dil De Chuke Sanam , Devdas & Black every time bar is raised by him but in Saawariya he failed on the expectations , he bored everyone and unlike his earlier movies failed to mesmerize the viewers , remember last scenes of Devdas where he made us cry or the initial scenes in Black where he sprinkled his magic .
How many scenes do we have in Saawariya which has his signatures ? I don’t think there were any (Unless you count blue color as his signature) and whatever were there vanished by the end of the movie due to the pace of the movie. Instead of making a “Sanjay Leela Bhansali Movie” he tried to make a “great movie” for global audience and failed .
Saawariya was not a flop but it is just that it didn’t lived up to the expectations had it been made by a XYZ director everyone must have been going ga-ga.
Read the post here >>
Nov
11
2007
Yes trust me Salman is a lead actor in Om Shanti Om , now you will ask me why is it so ? Well if Saawariya can promote Salman as lead actor with 5 minute (4 minute in middle and 1 minute in the end) of scene presence then in Om Shanti Om where Salman has dance for 3 minute (I guess!!) can also promote it as lead actor . In fact OSO can easliy add all 31 actor / actress who have dance for the item number as there lead by the same logic and join Guiness Book of world record for most number of actor /actress in a movie .
As Shekar Suman put it in one of his comments Farah & SRK has been more kind to Salman in Om Shanti Om then SLB in Saawariya , no wonder he left Saawariya in between during its premier or may be he was totally bored like many of us either way poor Salman !!
Nov
11
2007
Yesterday went to see movie Saawariya , I wouldn’t comment on Saawariya movie as there is nothing much to comment except for the fact that .. it is horrible .
Theater I went to is 20 minute drive from my place and hardly plays hindi movie so it was nice to see it playing hindi movies. What was amazing was the queue outside Om Shanti Om screen , and hardly any presence outside and inside Saawariya . Saawariya was not even running full house in the first week itself and line outside Om Shanti Om Screen is the biggest I have seen anywhere in US . Kudos for Sony Pictures and Eros in marketing it so beautifully , it is another matter that SLB let Sony and everyone down.
Nov
07
2007
Just in case if you don’t know , Om Shanti Om and Saawariya is being played in lot of theaters in NewYork & New Jersey area , check out fandango.com . Where one can give zipcode and see the theater listings by movie.
Before that let us know which movie you are watching first by taking poll here . I am watching Saawariya first .
Happy Diwali & Happy Watching.
Nov
04
2007
Hello Marketing Team of Om Shanti Om and Saawariya , it is great to see that you are coming with your respective films , we know both are directed by two great directors , both have put lot of effort in coming up with the movies but please stop over hyping the movie we are really getting bored of this high pitch and overly visible marketing .
There is hardly a channel or website where we don’t see every 10 minute something from either film be it in the form of SRK giving interview on how he came up with his six pack abs , Farah boasting of her friendship with SRK , Ranbir being so excited about the movie , Sanjay Leela Bhansali thinking about Sonam - Ranbir pair and the promise Sonam holds blah blah blah .
Current state of marketing reminds me of election with no one leaving a stone unturn by stating how good they are and how bad other is and marketing reaching a feverish pitch. Note we are a big country with lot of serious issues so give all journalist a break , marketing a break, give us a break, leave some space for other news. We would have anyway seen both the movies with a percent of this hype.
Sometimes I think what it will be like on the day of release will there be special buses from our home to cinema theater.
So which movie you will watch first ? Take a quick Poll >>
Oct
23
2007
With both the movie going for high pitch marketing battle , it is tempting to compare the marketing economics of both the movies ,so here are the stats (source economictimes) :
- Both have crossed 35 Crore each for marketing and there are still 2 weeks to go.
- Distribution right of OSO sold to EROS for 75 crore .
- OSO has merchandising deal with shopper stop worth 6-7 crore.
- Saawariya has merchandising deal with future group worth 10 crore.
- Saawariya has marked 25 crore for marketing .
With so much at stake for bollywood as Sharukh said “failure is not an option”.
So what do you think who will win the series ? Take a quick Poll >>
Oct
15
2007
This is turning out to be be the biggest competition on the box office and seems better then movies itself as it is running longer then 3 hour movie :-). OSO and Saawariya both have there plus points (as of now I don’t see any minus points) . Saawariya has marginally better director then OSO but OSO has more star power then Saawariya . OSO seems has all the tried and tested bollywood masala but Saawariya looks better directed (at least on promo’s) . Saawariya has marginally better songs overall not a chart buster like Dard-E-Disco but overall good songs . OSO is promoted better at least in my area as all the vantage points are taken over by OSO hoardings.
My personal belief is Shahrukh fan following will definitely make it a hit and his overseas audience will generate enough money to make if no-dud rest depends on the story , I hope it is like Mai Hoon Na with non stop masala , on Saawariya it definitely well be well directed and since no one knows the story it will carry on it’s element of suspense initially , it will be boring in middle like all SLB films with great start and end.
I haven’t decided yet which movie I will be watching first but it will mostly depend on the ticket availability.
So which movie you will watch first ? Take a quick Poll >>