Open Letter to Om Shanti Om and Saawariya Marketing Team
Hello Marketing Team of Om Shanti Om and Saawariya , it is great to see that you are coming with your respective films , we know both are directed by two great directors , both have put lot of effort in coming up with the movies but please stop over hyping the movie we are really getting bored of this high pitch and overly visible marketing .
There is hardly a channel or website where we don’t see every 10 minute something from either film be it in the form of SRK giving interview on how he came up with his six pack abs , Farah boasting of her friendship with SRK , Ranbir being so excited about the movie , Sanjay Leela Bhansali thinking about Sonam - Ranbir pair and the promise Sonam holds blah blah blah .
Current state of marketing reminds me of election with no one leaving a stone unturn by stating how good they are and how bad other is and marketing reaching a feverish pitch. Note we are a big country with lot of serious issues so give all journalist a break , marketing a break, give us a break, leave some space for other news. We would have anyway seen both the movies with a percent of this hype.
Sometimes I think what it will be like on the day of release will there be special buses from our home to cinema theater.
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