Economics of Om Shanti Om and Saawariya
October 23rd, 2007
With both the movie going for high pitch marketing battle , it is tempting to compare the marketing economics of both the movies ,so here are the stats (source economictimes) :
- Both have crossed 35 Crore each for marketing and there are still 2 weeks to go.
- Distribution right of OSO sold to EROS for 75 crore .
- OSO has merchandising deal with shopper stop worth 6-7 crore.
- Saawariya has merchandising deal with future group worth 10 crore.
- Saawariya has marked 25 crore for marketing .
With so much at stake for bollywood as Sharukh said “failure is not an option”.
So what do you think who will win the series ? Take a quick Poll >>
Recent Comments